I take pleasure in the unusual, the abnormal, and the unheard of. For in that odd space, I feel most free.
— Noelle Valera, Founder of De La Derma
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I started De La Derma in hopes to bring awareness to ingredients being used in skincare. I've been an aesthetician for 6 years and have worked in various high end spas and retail skincare shops across San Francisco. It always bothered me that trendy skincare seemed to be all business owners and clients cared about because a lot of the time these trendy brands have horrible ingredients.

I have always loved making my own products but realized there were so many amazing women who have already created brands of divine skin and body care that align with my standards of pure ingredients. It quickly became my duty to create a marketplace where anyone can shop these incredible brands and feel confident that the ingredients are safe. Naturally, highlighting queer women and women of color behind the scenes.

So out popped De La Derma Shop January of 2021. An inclusive skin, home and bodycare shop for everyone and anyone who wants to better their home skincare rituals. It doesn't stop there, I serve my community in the Bay Area, Utah, and now Los Angeles by providing the most uplifting skincare services including medical facials and lash extensions. It's my pure joy and pleasure to work on skin and see the transformations take place. I specialize in treating acne caused by hormones and those effected by hormone therapy as well as recommending the best products to use for your specific skin type.

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De La Derma is a safe and real space to rediscover your skin and connect with yourself.


 

hot off the press

Spring Forward your skincare routine

Featured in Kana Skincare’s blog, Noelle shares her love for ingredients and how to care for your skin during seasonal shifts.

in conversation with

In Episode 6, you can find a recipe for a DIY de-puff face masque created by Janice and Noelle. Janice, founder of Kana Skincare is a expert when it comes to the art of formulating face masques as we know from her Purple Rice and Lavender CBD Sleeping masks.